Hyundai Brings Genesis Hybrid Sport Sedan to New York

It seems that Hyundai is pretty eager to get its Genesis nameplate off the ground. Since announcing the marque in December and unveiling the G90 shortly thereafter, it's clear that they're ready to come out of the gates swinging. Better yet, we've gotten our first look at the premium automaker's first concept: the New York prototype.

The concept debuts the brand's Athletic Elegance design language, which includes styling cues we expect to see on future Genesis products. The car's stature is low, long, and undeniably aggressive with a front end boasting modern and classic touches that borrow from both the Genesis sedan, and the imaginations of the brand's designers. All in all, we can't wait to see what production sheet metal comes from this.

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